Pepsi Max and Raindance announced the winning film from the Pepsi MAX IT Film Competition last night at a celebration for the top ten finalist filmmakers. The competition challenged filmmakers to show what ‘MAX IT’ meant to them and their mates.

Realm Pictures took home the winning prize of a £30,000 film production budget, a VIP trip for 2 to the Cannes Film Festival, and two screenings at the 2011 Raindance Film Festival.

Raindance wishes the winners, the finalists and all the entrants, big congratulations on the hard work and great films. Keep on living life to the MAX.

You can watch the winning film now!

Watch the 10 finalists' films below: