Marketing a film can be nearly as difficult and time-consuming as creating the film, itself. But, thanks to the internet, do-it-yourself promotion is easier (and more cost-efficient) than ever before. Websites, for instance, have become an absolutely essential means of getting films recognized, watched, and sold. These days, as far as the public is concerned, if your film can't be found in an online Google search, it doesn't exist.

Once your website is created, it should be dynamic, easy to navigate, and visually exciting. If you lack web design skills, have someone else work on site for you so that you can actually realize your vision. Always remember, a boring, unprofessional-looking site won't draw visitors (and will therefore fail to effectively promote your film).

The website should offer everything one needs to know about your film. It should include the following:
-A trailer (one that doesn't give away too much about the film!)
-A brief summary/teaser about the film, which can be placed in the 'Info' or 'About' sections of your site.
-Biographies on the cast and crew
-Your movie's blog, Facebook and Twitter links
-Pictures (production photos or film stills, etc.)
-Videos (cast/director/producer/etc. interviews, behind-the-scenes footage/production diaries, the list goes on and on).
-Information about film screenings, press coverage, and any awards the film has been nominated for or won.
-Instructions for where one can buy the DVD.
-A 'Contact' section with e-mail address(es)
-A sign-up section (a great way to snag email addresses and maintain your fan base)
-Any other relevant information or links

And lastly, remember the golden rule of website-ing!: keep it accurate, interesting, and current. Update as much as you can!